Target specific customers and add value to your offer with

Direct Mail Marketing

There are 3 direct mail options.

Pros:

  • Fast delivery: First-Class Mail is prioritized by the USPS, with an average delivery time of 1-3 business days.

  • Priority handling: First-Class Mail receives priority handling throughout the mail processing system, which means it is less likely to get lost or delayed.

  • Forwarding and return services: First-Class Mail can be forwarded or returned to the sender if the recipient has moved or is no longer at the address.

Cons:

  • Higher cost: First-Class Mail is more expensive than Standard Mail, especially for larger mailings.

  • Size and weight restrictions: First-Class Mail has specific size and weight restrictions, which can limit the type of materials that can be mailed.

Direct Mail Marketing Print Shop_First Class

First Class Mail

Pros:

  • Lower cost: Standard Mail is less expensive than First-Class Mail, especially for large mailings.

  • More flexibility: Standard Mail has fewer size and weight restrictions, which allows for more creative mailings.

  • Saturation mailing discounts: Standard Mail offers discounts for mailing to a specific geographic area or zip code.

Cons:

  • Slower delivery: Standard Mail delivery times are not guaranteed and can take up to 10 business days or more.

  • Less priority handling: Standard Mail is processed after First-Class Mail, which means it is more likely to be delayed or lost.

  • Limited forwarding and return services: Standard Mail cannot be forwarded or returned to the sender, which can result in undeliverable mail.

Direct Mail Marketing Print Shop_Standard

Standard Mail

Pros:

  • Lower cost: EDDM mailings can be less expensive than other types of direct mail because there is no need to purchase or maintain a mailing list.

  • Wider reach: EDDM mailings allow businesses to target entire neighborhoods or zip codes, which can result in a wider reach and greater exposure for their marketing message.

  • Easy to execute: EDDM mailings are easy to execute, with no need for addressing or sorting, which can save time and effort.

Cons:

  • Less targeted: EDDM mailings are less targeted than other types of direct mail because they are sent to entire neighborhoods or zip codes.

  • Can be overwhelming: EDDM mailings can be overwhelming for recipients, as they receive a large amount of mail at once.

Direct Mail Marketing Print Shop_EDDM

EDDM

(Every Door Direct Mail)

Why Direct Mail?

Direct mail marketing is a powerful tool for businesses to reach out to their target audience with a personalized and engaging message. One of the biggest benefits of direct mail marketing is its ability to be highly targeted, allowing businesses to reach specific demographics, geographic areas, or even individuals who have shown interest in their product or service. Direct mail also has a tangible and physical presence that digital marketing methods can't match, making it more memorable and likely to be kept or shared. Additionally, direct mail campaigns can be easily tracked and measured for their effectiveness, allowing businesses to fine-tune their approach and improve their ROI.